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Firstly, please introduce yourself and tell us a little about where you are based, for example in which country and part of that country?
Hello. I’m Jan Jordyn, a Bournemouth-based copywriter and self-taught digital artist.
Please tell us a little about the nature of your creative business.
I make personalised cards and gifts which I sell from my Etsy shop: Jordyn Digital Art.
My VDUB BUDZ brand features little campervan characters which can be customised for birthdays, weddings, births and anniversaries. Because I’m keen on sport I’ve also created a ‘football range’, which can be personalised with the recipient’s name, their favourite footy club’s colours and club slogan.
Pop Art Pix celebrates the Pop Art phenomenon which began in the 1950s and is still massively popular today. Pop Art Pix transforms customers’ pets, people and places’ photographs into posters, canvasses, framed artworks and more. I also have a children’s greeting card range which features my WildStarz characters; a group of animal friends designed to encourage youngsters to get active and creative.
The first WildStarz Seasonal Fun Book will be available through Amazon from 1st October and I’m also working on the launch of WildStarz TV.
How did the idea for your business come about?
I’ve been designing fun characters and concepts in my spare time now for about five years. Having worked alongside dozens of businesses during a copywriting career spanning 20 years, I got to thinking, if I don’t start this darn design business now, I never will! So, in July (2017) I set about turning my hobby into a full-time venture.
How long now have you been established?
Since July officially, so everything is fresh and exciting just now! I feel like I’m on a steep learning curve, but that’s only natural when you’re trying something new.
How do you decide what to make, and how do you come up with your ideas?
I base my products around my passions. I love pets – dogs and guinea pigs especially – but all animals really. I wouldn’t be interested in creating something just because it was on trend, the concept would need to grab me!
Dorset is a great place to call home. I live on the West Cliff, between Bournemouth and Westbourne, surrounded by coast and countryside there’s a wealth of inspiration at every turn.
Do you undertake your business on a full-time basis or do you have other work/family commitments?
Right now, I’m working on the business full-time. Fingers crossed that it will prove successful and I won’t have to go back to freelancing or get a proper job. Please.
Tell us a little about your typical day and what is involved in running the business?
When I was freelancing there was no such thing as a typical day, but now I usually enjoy a leisurely 45-minute walk before breakfast to get energised and ready for action.
I’d love to say I spend all my day designing, (hey, wouldn’t that be nice?) But when you’re a one-woman studio, there are many other demands on your time. Essentials like marketing, updating your website, finance and admin stuff. Yawn.
Like everyone who works from home, I’m forced to fight the distractions and temptations modern technology imposes. I’m trying to limit the time I spend on email and Facebook to twice daily, but it’s not that easy! Ideally I’m at my desk from 9:00 am-12:00 noon. Then I’ll have a 30-minute lunch break and carry on working until around 5:00 pm. I’m almost certainly putting in more hours now than when I was freelancing, (peaks and troughs and all that), but crafting is infinitely more enjoyable than – er – grafting!
What advice would you give to others who are considering running a creative business?
Go for it … on whatever basis you can, whether that’s part-time or full-time. If you don’t try you’ll never realise what might have been. In the words of Oprah Winfrey: “Passion is energy. Feel the power that comes from focusing on what excites you.” Start today with whatever you have.
As this is Art of Crafts I have to ask, do you enjoy any crafts yourself in your spare time? If so, please tell us more.
Drawing, writing. Painting on my digital tablet. Creating wacky cartoons for my own amusement!
Finally, if people want to learn more about your business/website do you have a web address, Facebook page or Twitter profile where they can find out more?
Yes of course. My websites are:
If you’d like to connect on Facebook, my page is:
Finally, if you want to drop by my Etsy shop and say ‘Hi’, then I’d love to meet you. I’m at: