There are plenty of events which call for the use of vinyl banners:
* Craft Fairs
* School homecomings and other activities
* Ball games and other sports
* Business grand openings
* Fun runs and other community happenings
* Wedding showers
However you are planning on using your banner, in most cases, banners are being used to increase the awareness of your specific brand, business, or event. To achieve these results, you will need to carefully think over your banner design. You can do this by considering the following important questions:
Who are you targeting with your banner?
If you are using a banner to advertise the beginning of a summer reading program, then your targeted audience will probably be children and their parents. Maybe your business is hosting a golf tournament and fundraiser. In this case, your target will include professionals and community leaders. One more example could be the advertisement of a new outdoor/sporting goods store. In this case, the audience would include hunters, fishermen, boating enthusiasts, athletes, and other outdoor enthusiasts.
What do you need your banner to say?
You will want to carefully consider the words on your banner. If you have a lot of information to share, then you’ll need a fairly large banner. Carefully choose the wording and phrases that can carry across your event information in a clear and understandable manner. If you have images to add to the banner, then make sure that they will enhance your message instead of distracting from it.
When are banners most effective?
Banners are almost always most beneficial when they are used before an event or at the beginning of the event. Whether you want to draw in new customers to a storewide sale, or increase the membership of your organization, announce an upcoming event, or entice people to your booth at an arts and crafts fair, placing your banner in advance will be most effective.
Where should you display the banner?
Banners are most often placed in high traffic areas. This is just common sense as you want to get your message to as many people as possible. Find crossing areas, shopping areas, storefronts, and high visibility areas to place your banners. Consider how much time your audience will have to view the message on your sign and how well-lit the area will be during all hours of the day. Will your banner be high enough or large enough to be seen when there are a lot of people in the area?
Why are you displaying your banner?
If your banner is more than just an information center, then you may want to consider adding a call to action on the banner. This prompts your customers to try a different type of vegetable which is being showcased at a farmers’ market or to take a car for a test drive. Use the banner to tell race participants where to come to register or sign in for the race. As you consider why you are displaying your banner, you will be able to keep your purpose in mind as you choose, design, and place the banner.
How effective are banners for event advertising?
According to many professionals, banners are some of the most cost-effective types of advertising available. They are easy to see, durable in all types of conditions, and relatively inexpensive when purchased. Banners can play an important role for a variety of different events. Focus on the basics to use your banner as effectively as possible.
The tips above are brought to you by Sign.com.
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