For today’s interview please welcome Lisa from Daisy Doodles.
1. Firstly, please introduce yourself and tell us a little about where you are based, for example in which country and part of that country? My name is Lisa Goddard and I live in a small village in Essex, UK with my husband and four young children.
2. Please tell us a little about the nature of your craft/design based business. I make raggy dolls, owls, foxes, lavender sachets and lots more using predominantly upcycled vintage fabrics but also beautiful modern prints
3. How did the idea for your business come about and how long have you been estanlished? I absolutely love fabric, the feel of it, the smell of it and obviously the pattern/print. As my collection grew I wanted to share it so I started making bunnies, lavender hearts and decorations to sell at our local Christmas Fair. They sold so well that I made more for the next year and the one after that….Each year making different things and gauging what was popular. This year I decided that I would bite the bullet and devote more time to designing, sewing and selling my makes.
4. How do you decide what to make, and how do you come up with your great ideas? To be honest, I just make what I like and what my children tell me to make! I get inspiration from many different sources; children’s books, magazines, vintage fabric etc…If I see an image that grabs me I sketch ideas and develop them into a pattern and then a product. I love the designing stage and the thrill of seeing the process through to its conclusion.
5. Do you undertake your business on a full-time basis or do you have other work/family commitments and please tell us a little about your typical day and what is involved in running the business? As a very busy mum of four, my sewing has to take place whenever there is time, usually during afternoon nap time or in the evenings when the children are asleep. My husband is used to talking to me over the sound of the sewing machine.
6. What advice would you give to others who are considering running a craft based business? Just go for it! Make things you enjoy and that you would buy yourself. I think the key to making any craft business successful is promotion. The more people that see what you are making, the more chance you have of selling to a wider market. Also I think it is important to keep track of your costs, it is so easy to make items and spend lots of money in the process, only to find that you can barely make your money back. Lastly, it is important to have confidence in your product. Not everyone will like it ( some will tell you that as they criticise your stitching!) but if you’re happy with it then the chances are that others will be too.
7. As this is Art of Crafts I have to ask, do you enjoy any crafts yourself in your spare time? If so, please tell us more.When I get spare time which is not as often as I’d like, I love to crochet. I’m really enjoying learning new stitches and patterns and have started to incorporate my crochet into my makes.
8. Finally, if people want to learn more about your business/website do you have a web address, Facebook page or Twitter profile where they can find out more ? My website address is www.daisy-doodles.co.uk
My facebook profile is Daisy-Doodles and my twitter name is daisydoodlesx.
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