For today’s interview please welcome Kate Williams from Flutterby Art Boutique.
1. Firstly, please introduce yourself and tell us a little about where you are based, for example in which country and part of that country? Hello my name is Kate Williams and I am the owner of Flutterby Art Boutique. I live with my partner Ben and our two kittens, Rocky and Minnie in Lichfield in the West Midlands, England.
2. Please tell us a little about the nature of your craft/design based business. I enjoy making lots of different crafts which means that I have a wide range of items for sale from vintage tray cloth cushions, handmade cards, hand knitted scarves, felt pin cushions, fabric animals, hand painted vintage glassware to hand felted landscape pictures.
3. How did the idea for your business come about? I was an art teacher, but became ill with Chronic Fatigue Syndrome and was unable to work. I made crafts from my bed as a way to help myself get better. I made gifts for friends and family and as my health started to improve I sold my goods at craft fairs which became very successful.
I am opening a shop at Curborough Craft Centre, Watery Lane, Lichfield in October where I will be selling my own makes, renting shelf space to other artists and crafters to sell their work, have a studio space for myself upstairs and teach different classes from cardmaking to upcycling items of clothing. The idea is that people can come and buy all sorts of different crafts, socialise, learn new skills and buy craft supplies all under one roof.
4. How long now have you been established? I have been a crafter since childhood, but I have been selling my crafts through fairs and markets for about a year.
5. How do you decide what to make, and how do you come up with your great ideas? I’m terrible as I just love making everything, I tend to see what sells and then limit the items that are not so popular. I get my ideas from the materials I work with, I love going to charity shops and car boots, I can always find something that wants to be transformed.
6. Do you undertake your business on a full-time basis or do you have other work/family commitments? From October I will be full time, a massive step for me due to my ill health, but I am so excited about it, I can’t wait.
7. Tell us a little about your typical day and what is involved in running the business? At the moment I am crazily busy organising everything for the new shop, it’s so exciting. I get up, feed the kittens and start by going through my emails and admin on my laptop with a cup of tea., the kittens enjoy helping, so this can take a little longer than planned. I then do some crafting whether that be sewing or painting or papier mache – I tend to work on several projects at once. I will then head out sourcing display furniture for the shop. I get back unload the car, check emails etc and continue crafting. Even in the evenings when my partner is home and we’re watching tv I am either on the laptop or crafting, I’m not very good at sitting still and doing nothing 🙂
8. What advice would you give to others who are considering running a craft based business? Make what you enjoy, take your time and make sure you finish things to a professional standard. People will buy from you if you are passionate about your work.
9. As this is Art of Crafts I have to ask, do you enjoy any crafts yourself in your spare time? If so, please tell us more. I am always making, I often start with the intentions to sell something, but often keep things for myself as I can get very attached to things. Our little flat is full of my own makes.
10. Finally, if people want to learn more about your business/website do you have a web address, Facebook page or Twitter profile where they can find out more ?
Facebook has been brilliant for me and I do most of my networking on there. My business page is
I also have a group page for anyone interested in selling their work at the shop or even teaching classes
and I have my own website http://www.flutterbyartboutique.com
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As a thank you I will send you my two ebooks 'The Big Book of Craft Interviews: Vol 1 & 2' and you will get access to my weekly newsletter.